Logo Makes Strong Impression on Consumer’s Mind for Many Years


In Online Marketing & Media Posted February 25, 2016

In a competitive market where duplication come in weeks or months, the only solution you have to do is that you have to create unique logo. Making a unique and creative logo is one of the strongest advantages.

With right branding you can survive in the future. You have to show the world that you are different from others. Logo Design is the most important thing, because it is a combined customer perception. The logo is the first step on all branding process. It must be reformed for strategic positioning for your brand.

Logo Design is like to give a name for a new born baby… it will stay for years. It should represent your product / service, in which vertical you are working on. The logo should contain clear fonts, not more than two colors, simple, easily remembered to the viewer. To design a logo you need a creative graphic designer, clear idea about the concept and understanding of the target group.

The Logo should be designed in a vector file because vector file doesn’t lose their quality by rescale the logo, if its on card or if its on hoarding design. And it also rescaled proportionately. Logo should look good in light background as well as dark background or you can inverse the colors only according to background. Once you finalized the logo, get print outs of the logo in different brand communication materials so that your decision should be more clear about your design or you may know what is missing.

Types of Logos

–     Font-based logos include a type treatment. See Example of Coca Cola, Facebook and Sony.
–     Then there are logos that illustrate what a company does, such as FedEx, Burger King and Apple
–     And finally, there are abstract graphic symbols, such as Nike, Reebok, etc.

Process of Logo Design

Brief: Conduct an interview with the client to get the design brief.
Research: Research focusing on the itself, its history, and its competitors.
Reference: Get reference that have been successful and current styles and trends.

Sketching and Conceptualizing:

–     Sketch the logo concepts around the brief and research.
–     Things to keep in mind before design any logo.
–     Focus on your message.
–     Make it clean and functional.
–     Don’t use clip art.
–     Watch Your Colors
–     Not more than 2 colors

When a designer knows the target group, it also require to study the existing or competitors logos. By knowing the competitors branding the logo designed by the designer will help him to create the brand communication materials like stationery design, company profile design, brochure design, catalog design, advertisement design, hoarding design and other print media materials. A Good Logo design creates its brand communication easy…

Logo should have its own story.