Client: The Melbourne Wine Store
Industry: Your Premium Wine Supplier


The Melbourne Wine Store (TMWS) is a leading wine and liquor shop in Australia. They are known for a diverse collection of leading wines. The Melbourne Wine Store offer a large range of Beer, Wine and Spirits with physical shops supplying to the public, corporate organizations and events all year round.

Project Description

Melbourne Wine required an online presence. The company wanted to take their physical shop and provide an extended service by offering the ability to purchase products online. The site was require to have a categorised product selection and provide shipping, checkout and security.


4LIFE Innovations created a site in Magento that enables TMWS to easily update products. 4LIFE provided TMWS with services to upload and setup products, manage product inventory and search engine optimisation.  We also provided site content including bottle images and editing, rich text content.

4LIFE developed a custom shipping algorithm to accommodate the shipping rules set by the company. The site had integrated SSL for security and secure payment gateways.

The site featured

  • Integrated bank Merchant Checkout
  • Security Certificate
  • Custom Shipping
  • Product Catalogue
  • Social media sharing
  • Blogs
  • Meta Tags
  • Portfolio
  • Google Shopping integration
  • Schema Code Integration to help SEO
  • Google Analytics Integration
  • Search Engine Optimisation
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